Media Room

Stay up to date with the latest INTELLIFRESH™ news and press releases.

Dow and Fruit of the Loom Bring Long-Lasting Odor Protection and Moisture Wicking Features to Men’s Underwear

May 04 2017
Dow and Fruit of the Loom are introducing DUAL DEFENSE™ performance features that offer long-lasting odor protection and moisture wicking to its core men’s underwear line.

Long-Lasting Odor Control & Freshness Priorities for Millennials

May 01 2017
New research reveals how SILVADUR™ Antimicrobial, Dow’s advanced odor-control technology for apparel and textiles can affect purchase behavior and intent among Millennials.

Middle East’s Largest Fast Fashion Retailer Splash Partners with Dow to Bring Long-Lasting Freshness to Apparel

Feb 15 2017
Splash, the Middle East’s largest fast-fashion retailer, is partnering with Dow Microbial Control to offer a range of products using Dow’s patented SILVADUR™ technology.

Dow Launches INTELLIFRESH™ Global Branding Program

Aug 10 2016
Dow Microbial Control, a business unit of The Dow Chemical Company, has introduced a global branding program that will signal to hygiene-conscious consumers.

Dow and Russell Collaborate on Wearable Technology Featuring INTELLIFRESH™ - Powered Apparel

Apr 25 2016
Dow (NYSE: DOW) and Russell Brands, LLC are announcing a collaboration to provide advanced odor and freshness protection to performance apparel using SILVADUR™ technology.