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NEWS & STORIES
Stay up to date with the latest INTELLIFRESH™ news and press releases.
Dow and Fruit of the Loom Bring Long-Lasting Odor Protection and Moisture Wicking Features to Men’s Underwear
May 04 2017
Dow and Fruit of the Loom are introducing DUAL DEFENSE™ performance features that offer long-lasting odor protection and moisture wicking to its core men’s underwear line.
Long-Lasting Odor Control & Freshness Priorities for Millennials
May 01 2017
New research reveals how SILVADUR™ Antimicrobial, Dow’s advanced odor-control technology for apparel and textiles can affect purchase behavior and intent among Millennials.
Middle East’s Largest Fast Fashion Retailer Splash Partners with Dow to Bring Long-Lasting Freshness to Apparel
Feb 15 2017
Splash, the Middle East’s largest fast-fashion retailer, is partnering with Dow Microbial Control to offer a range of products using Dow’s patented SILVADUR™ technology.
Dow Launches INTELLIFRESH™ Global Branding Program
Aug 10 2016
Dow Microbial Control, a business unit of The Dow Chemical Company, has introduced a global branding program that will signal to hygiene-conscious consumers.
Dow and Russell Collaborate on Wearable Technology Featuring INTELLIFRESH™ - Powered Apparel
Apr 25 2016
Dow (NYSE: DOW) and Russell Brands, LLC are announcing a collaboration to provide advanced odor and freshness protection to performance apparel using SILVADUR™ technology.